Exploring the Relationship between Corporate Reputation, Employer Branding, and Corporate Social Responsibility

Document Type : Research Paper

Authors

1 Ph.D. Department of Accounting, Faculty of Management, Economics and Accounting, Yazd Branch, Islamic Azad University, Yazd, Iran,

2 Assistant Professor, Faculty of Economics, Management and Accounting, Campus of Humanities and Social Sciences, Yazd University, Yazd, Iran

3 M.Sc. Department of Accounting, Faculty of Economics, Management and Accounting, Yazd University, Yazd, Iran

10.22051/jera.2023.44319.3149

Abstract

Given the significant role of corporate social responsibility, employer branding, and corporate reputation in the success of organizations and their competitive advantage, the present study aims to investigate the relationship between corporate social responsibility, employer branding, and corporate reputation. This research has been conducted with an applied objective and a descriptive research method. The statistical population of this study includes financial employees of industrial companies in Yazd province, and using the Cochran formula, a sample of 288 individuals was selected. A questionnaire was used to measure the research variables, and the structural equation modeling approach using partial least squares was employed for hypothesis testing and data analysis. The results indicate that corporate social responsibility has a positive and significant impact on employer branding and corporate reputation. Employer branding also has a positive impact on corporate reputation and contributes to the creation of a positive reputation for organizations. According to the research findings, organizations should attach great importance to corporate social responsibility and create a suitable brand to achieve a good reputation. These factors create a better image of the organization's brand help meet social expectations and achieve their economic goals

Keywords

Main Subjects

References

منابع
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Empirical Research in Accounting
Volume 13, Issue 4 - Serial Number 50
January 2023
Pages 221-244

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History

  • Receive Date: 12 July 2023
  • Revise Date: 10 September 2023
  • Accept Date: 22 October 2023

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