عنوان مقاله [English]
نویسندگان [English]چکیده [English]
Aim: Among the main concern for any organization is identifying the balanced performance measurement indicators. One of the most effective tools in this regard is the balanced scorecard approach. In this research, it has been attempted to identify and rank the balanced performance measurement indicators in National Iranian Gas Company.
Method: In the light of aim, this research is among the applied research and with respect to the method of data collection it is the descriptive/survey research. Therefore, with reviewing the related literature, national Iranian gas company’s strategic map and using experts’ opinions as well as using the Delphi technique, 27 variables were finally identified as the balanced performance measurement indicators.
Findings: using the statistical analysis as well as sign test, the main indicators that were 24 variables among 27 initial indicators were selected. Finally, through using Friedman test, these 24 indicators were ranked. The ability of operationalizing the strategic map is considered a key factor in success and going concern of each company. The research findings showed that using the balanced scorecard approach can identify, rank and operationalize the important parts of national Iranian gas company’s strategic map correctly and timely.
Conclusion: using the balanced scorecard in the process of performance measurement can lead to savings in time and resources as well as to gain competitive advantage for national Iranian gas company.